G-SHOCK

G-SHOCK is a brand synonymous with toughness and technological innovation in the world of watches. Developed by Casio in 1983, the G-SHOCK line was born from the dream of creating an unbreakable watch. Led by engineer Kikuo Ibe, the development team adhered to the “Triple 10” design concept, aiming to build a watch that could withstand a 10-meter fall, be water-resistant up to 10 bars (100 meters), and have a battery life of 10 years. Today, G-SHOCK watches are globally recognized for their robust construction and myriad features tailored to sports, military, and outdoor activities.